Press & media room
Setup Genius is an Australian motorsport software platform for managing race car setups, founded by former V8 Supercar mechanic Darren Williams. This page is kept current automatically from the production database so journalists can quote it directly. Statistics as of 29 October 2026.
Pulled from the production database each hour. Licensed CC BY 4.0: quote freely with attribution to Setup Genius and a link to this page.
| Metric | Current reading | Source |
|---|---|---|
| Registered accounts | 27 | Production database |
| Setups recorded | 66 | Production database |
| Vehicles managed | 12 | Production database |
| Driver profiles | 9 | Production database |
| Tracks in the database | 7 | Production database |
| Tyres tracked in tyre banks | 19 | Production database |
| Published setup guides | 9 | Production database |
Darren Williams, Founder. Software developer, former V8 Supercar mechanic and signwriter, and lifelong motorsport enthusiast with more than 15 years in racing, from pit-lane engine work to liveries for championship-winning teams. Available for comment on race car setup, motorsport technology, AI in racing and grassroots motorsport in Australia.
Interview and comment requests: contact form. Full story: About Setup Genius.
On the record, attributable to Darren Williams, Founder of Setup Genius.
“After spending years as a V8 Supercar mechanic and signwriter, I've seen the struggle first hand that racers have managing their car setups effectively. That's why we decided to create Setup Genius, the first setup management platform built by racers, for racers.”
“For over 15 years, I've lived and breathed racing, from fine-tuning engines in gritty pit lanes to designing eye-catching liveries for championship-winning teams. But there was always one challenge that nagged at me: why is there no intuitive tool to streamline car setup management for racers like us?”
Please do not alter colours or proportions. The product name is written “Setup Genius”, two words.
